In this juggernaut app world, achieving a competitive edge is truly possible with a feature (or functionality) that offers maximum convenience for customers.
Consumers prefer particular apps because of their easy to access features. One such feature that offers maximum convenience in online shopping is “Remember My Purchase”.
Grocery shopping is a repetitive process that has to be essentially done, weekly or monthly basis. Entering every item when they need to shop every time doesn’t please customers. Instead, a feature called “Remember My Purchase” can ease the shopping, by cutting down 60% of the required time for completing a transaction. They can retrieve the same list in a tap or add/remove products within a few steps.
If we just consider only Indian startups here, there are dozens of e-commerce companies who achieved a significant conversion rate by adding Remember My Purchase or feature similar to it.
Subsequently, there is an increased demand for mobile app development companies who craft innovative features similar to Remember My Purchase.
What happens if no Remember My Purchase?
The absence of Remember My Purchase can cause the following disadvantages.
Uncompleted purchases
Placing an order can be quick if it is made easier. A report says, 30% of e-commerce orders fail due to the cluttered page navigation. By including Remember My Purchase, you will be able to cover the gap.
Ruined customer experience
A convenient purchase experience enhances the overall experience of customers. In fact, it is the next step to make them loyal to your business. But if you’re not able to meet your customers’ experience that your competitors are offering convincingly, it will leave a negative impression and your competitors will have an upper hand.
4 Other Features that Helps Your Grocery App Standout
- Price Comparison
Price is a key consideration for all sorts of buyers while taking a buying decision. If you offer them a convenience of comparing prices of different products, they can take the best decision according to their budget. But currently only price comparison sites are offering this convenience. But if you take it seriously right away, you can deliver differentiating customer experience.
- Customization
Developing an app that can be customized to individual’s preferences is a must. Customers should be given the convenience of building their wish lists of products. So they can come back later and place the order quickly. It leads to amplified interactions and guaranteed purchases.
- Search Functionality
In this fast moving world, nobody wants to stay at neutral place unless until that is entertaining or pleasing. So make sure your customers don’t face difficulty in finding the preferred products. To make it possible, bring out a strong search functionality that enables product finding an enjoyable task.
- High Quality Visuals
Image creates values for content. It is able to grab the attention. Just take your interaction with Facebook as an example. When you’re on Facebook for just to kill the time, you most probably spend time on posts that grab your attention with its images. So make sure your grocery app includes attention grabbing images that entice users to make a quick buying decision.
Conclusion:
Hope I provided you some insightful information that makes a difference in your grocery business. In case if you’re looking to develop a grocery app from the scratch or revamp the existing one, make sure you collaborate with an expert mobile app development company who has the experience in building successful grocery apps like FuGenX Technologies. FuGenX helped Big Basket to build a world-class grocery app.
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