Pros and Cons of developing native mobile applications

Rising popularity of Smartphone and mobile devices have developed a new channel for entrepreneurs not only to market them but also to stay connected with their clients. As more people are using touch phones and devices for other reasons like accessing information, emails and social site activities instead of making calls and messages, these devices attracted marketers and branding managers. They started thinking to use this platform to benefit and help businesses to achieve their targets. In fact, apps have become mandatory for businesses irrespective of their sizes and nature of products and services they are selling.

What should it offer?

Once you have decided to design a mobile app, one thing that has to be considered is to retain the similarity of the design theme. It should be a carbon copy of your company website. Avoid complexities and keep it simple to make all the features easily accessible. But it should not be the mini version of company site; rather it should capable of giving some extra advantage to end-users. Despite offering enhanced accessibility to a larger number of audience and several other benefits, deciding which kind is good your business is difficult. It is expensive and time-consuming. Depending on the type, sometimes you have to design separate versions according to the operating system of the device.

Before you decide to adopt any of the mobile application development to benefit your business, you should consider understanding the few basic pros and cons to identify the real benefits. Here I am discussing few major pros and cons of native apps.

The Pros of making native apps

• Once they downloaded and installed from play store, they can use offline. Your clients can quickly access it anytime anywhere.
• They allow users to use built-in hand gestures of the device on which they are installed. Android and iOS are working to create different conventions to interact which enable them to respond according to user expectations.
• They store information locally they can run faster and perform better after synchronisation with the server.
• As app stores approve them they offer better security to end-users.
• Their capability to directly access the hardware of device on which they are installed, make it easier to use them with built-in functionalities like camera and accelerometer.

The Cons of making native mobile apps

• Cost is the major con associated with them; especially, if you want to make it compatible with all available operating systems. Similarly, maintenance and support are also costly.
• The process of receiving approval from different app stores to finally venture it in the market is tedious and time-consuming. As numerous businesses are applying for approval of their services, it can delay the process.
• The frequency of use totally depends on user preferences. You can’t enforce them to do so. They are free to install or delete it anytime when they want.
• Instead of maintenance they also need optimisation with fresh content and even with new and advanced features.
• They need to be extremely innovative in order to benefit your business. A smaller version of your website can not offer any benefit.

Summary: There is no particular way to gain the maximum business benefits from mobile app development. Rather you have to consider your business objectives, budget and customers needs while developing a native mobile app.

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