Many SEO specialists have realized that it is essential to produce high-quality content to build organically. Similar is true for companies trying to build an online presence on social media or a brand new email list.For more details (Click here)
However, as users consume increasing amounts of content every day, they are less inclined to consume content that does not offer a fresh perspective. To avoid this problem, you should ensure the content you publish is compatible with the platform that you publish it on.
But, it does not mean you have to begin with a blank slate. There’s a way for you to make a concept of content and transform it into a variety of ideas that can be scalable across different platforms and increase your brand’s visibility.
It’s a lot of work to create a new blog post every day, especially if you’re an internal team with little resources and a budget. The biggest hurdle here is establishing a strategy for content that is scalable.
How can you create lots of amazing content?
It starts with a video.
If there is a film about the subject, It can be reused into different pieces of content and then spread over a long period via the proper channels. Let’s go over the process.
Making use of video to scale content
Have you ever noticed that the typical person type 41 words per minute (WPM), and the average person can speak at around 150 WPM? This is approximately 3.5 times faster to speak instead of typing.
In reality, this piece was translated.
For each article you write, You must conduct thorough research, write down the first draft, revise or make adjustments, and more. This can take up a whole day of work.
A better way to accomplish this? Record yourself using Loom or another video program and save it. Then, upload the video to a service that transcribes audio and video. Many options like Rev.com or TranscribeMe can accomplish this at a relatively low cost.
Of course, even when you’re using text-to-speech, there’s an editing process to be considered, in addition to the fact that some argue it’s more time-consuming to edit a transcription that’s text-to-speech. There’s no “best method” to make content, but for those who aren’t great writers but have strong speaking skills, the transcription method is an effective method of moving faster.
The step-by-step process
When you’ve written your article, how do you make sure that readers can access it?
Like every other content strategy, be sure that the entire process that involves planning, making, and executing is recorded (most likely using a spreadsheet or the tracking software) and adhered to.
Let’s discuss how you can maximize the value of your material.
- Make sure you pay attention to your topic
Sometimes, the ideation process for content is often the most challenging aspect. There can be many options for starting for the purpose the content will serve.
If, for instance, you’re writing a top-of-the-line blog post whose goal is to generate large amounts of organic traffic, you should begin by conducting keyword research to create your topic. Why? It is essential to know what your target audience is searching for and how you can make sure you’re part of the results.
Suppose you’re writing a breakdown of your product or service. In that case, it’s a good idea to begin by speaking with an expert on the subject (SME) to obtain real-world details about the service or product and the services it can provide for your intended audience. Why? Take note of the most significant aspects or if there are any new features or additions to the reader. These ideas can be tied to a topic that may attract the reader’s attention.
- Design an outline for your blog.
While establishing your blog’s structure, take the same type of video as you’d write a blog article.
In this scenario, you can create an outline of your blog with the questions you have posed yourself. It will be simpler to organize the transcription and blog post after recording.
- Choose which one you prefer (distribution strategy)
When you’re ready to start recording your video, determine where your video content will be released.
The method you’ll use to distribute your content has a significant impact on how you create your video, mainly if you’ll be using the video as the video’s content (Hello, YouTube! ).
If, for instance, you own a business consulting firm and you record videos, the content you create should appear more professional than those if you own an online brand that sells lifestyle products. If you are aware that you’ll break the video, leave enough time to allow natural “breaks” to make it easier to edit later.
If you plan by planning, you can get an idea of where your content will be placed and how the content will reach there.
- It’s your time to shine
There are many free video recording software programs available, including Zoom and Loom.
With Zoom, you can capture the audio of you speaking to your camera. Then, you’ll receive an audio file when you have ended your phone.
With Loom, it is possible to use the Chrome extension to take video recordings as you share your screen. If you’ve got additional information, such as a Powerpoint presentation or walk-through, this could be the best tool.
No matter how recording, it is essential that you will require an audio file that you can translate and convert into different formats later on.
- Record your video
The average transcriber can translate an hour’s worth of recorded audio for four hours. However, some of the most skilled transcribers could do it in just two hours.
To put it in perspective, an average one-hour audio file contains around 7,800 words for a better understanding. This takes a writer three and one-half minutes to complete.
Furthermore, it would be best if you considered the time to research internal linking and a host of other elements to this. It will take about an hour to write 1000 words for a top-quality blog article.
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